Agency for international app texts and website content

As an agency for international web content we at qwp will work with you to develop a comprehensive Content concept and take into account the relevant target groups and keywords for the respective market. On the basis of the concept, we create appealing content for you that you can use for Customer acquisition support.

Copywriting & content concepts

What can you expect from text creation by qwp?

Creation of specially tailored content concepts and strategies

Entering a new international market requires a content strategy specially developed for your company, which qwp will design together with you. In the first phase, the targeted market is comprehensively analyzed by our specialists: qwp identifies and compares existing offers or services from competitors. In the second phase, the target group is precisely defined for each country in order to find the perfect customer approach when creating the text. The technical requirements necessary to publish international content are also created as part of the content concepts. After the keyword research, we create the perfect content with which you can conquer international markets.

Copywriting for international clients

Our agency creates texts and content for internationally active clients. Based on the relevant keywords, we create appealing content with a customer approach that corresponds to your company's philosophy. We ensure a consistent tone of voice, take local customs into account, use specific technical vocabulary where necessary and always ensure a high level of comprehensibility. All texts are optimized for search engine ranking (SEO). Our services also include final proofreading and quality editing for the chosen content tool. Instead of simply translating existing content word for word, we focus on transcreation: every text is adapted to the linguistic, cultural and geographical conditions of the target market. This textual adaptation not only requires our copywriters and translators to have a great feel for language, but also a high degree of creativity, intercultural competence and experience with a wide variety of text types - from creative advertising copy to specialist texts and UX writing. This is why we put together a dedicated team for each individual project, which is familiar with the special requirements of multilingual texts and can advise you appropriately.

Copywriting for international websites

What needs to be considered when creating text for the web?

Creating search engine texts for international websites

Never before has more content been consumed than today. Digital media has also led to a new way of reading texts. Print and online media differ significantly in terms of reception behavior: People who pick up a newspaper or a book often take their time, flicking through the pages or putting the text to one side to continue reading later. But people who read online texts are usually looking for very specific information very quickly. Texts are not read from beginning to end, but only skimmed and scanned for relevant content. If this information is missing or cannot be grasped quickly enough, the reader jumps off and moves on to the next website. Digital content must therefore be tailored to the typical reading behavior of Internet users. In addition, online texts must first of all be found via search engines. However, it is now a thing of the past to assume that texts should only be search engine friendly. Text creation requires the perfect combination of content optimized for search engines and relevant content that appeals to readers online. Based on keyword research, texts must be written in an exciting and informative way.

What different types of text exist on the web?

Text types from the print sector have evolved through digital media. Other formats, such as blogs or posts, have only emerged through the internet. Each type of text has its own requirements. Depending on the type of text and target group, different criteria must be observed with regard to content, structure, length, wording and tonality. Content on the web can inform, advise and entertain. 
In online retail, for example, products, services or offers are described informatively in order to highlight their added value. If relevant information can be conveyed in an appealing or even emotional way, this can have a positive influence on the customer's purchasing decision. This is why product, category and service descriptions are among the most popular types of text used by webshops, marketplaces and service providers alike. Landing pages also focus on a specific offer. The first impression counts here, as users often only spend a few seconds on landing pages and then click on through. From an SEO point of view, every page of a website that is registered by the search engine is also a landing page. Therefore, every landing page should meet the user's expectations, provide relevant content for the search terms and encourage the user to interact further. Regular new content with good storytelling is important for social media and blogs, for example. Posts for a corporate blog can contribute to a positive brand image. For specialist websites, on the other hand, a guide, encyclopaedia or glossary can provide valuable support.

International copywriting

What characterizes good online texts?

Tips for qualitative web content

A key term in SEO is unique content: content should stand out from existing content through its uniqueness, individuality and quality. In addition to a high level of comprehensibility, the flow of reading is an important requirement for text creation. Use structuring elements such as paragraphs, headings and lists. Despite the recommended keywords from an SEO perspective, the text should appear organic and not give the impression of having been written for a search engine. The content determines the length: even with extensive texts, the relevance of the topic must be guaranteed. For international websites, it is also important to ensure that all texts can be translated, adapted and localized for different markets.

International copywriting by native speakers

Particularly in the case of content created for international markets, differences in the quality of the text are very apparent - for example due to an incorrect or inappropriate translation. A high level of quality can only be guaranteed by native speakers who are not only familiar with all the linguistic peculiarities of the target market, but also with the cultural background. Each language area has its own special features that need to be taken into account when creating content. If the characteristic differences from country to country are taken into account, this creates trust with local customers.  

What is transcreation?

Transcreation is more than translation

What does transcreation mean with regard to the internationalization of websites?

Transcreation is a portmanteau of "translation" and "creation". Instead of simply translating source texts one-to-one, transcreation involves adapting the translations to the cultural conditions in the target country. For example, fixed idioms and proverbs cannot be translated word for word. Instead, a meaningful equivalent must be found in the target language. Country-specific features (e.g. holidays and units) and allusions to cultural backgrounds (such as novel characters, films or song titles) must also be translated into other cultures. As a result, the content can and in some cases must deviate significantly from the source text. A transcreation specialist combines the skills of a translator with those of a creative copywriter. 

How important is transcreation for internationalization?

In order to acquire new customers in the target market, high-quality market-specific content must be created. A pure one-to-one translation based on the core market can result in an inappropriate customer approach being chosen and local characteristics not being taken into account. In the worst case scenario, this can result in a negative brand image, a poor ranking in search engines and a loss of trust among customers. With transcreation, international website content can be individually adapted to the requirements of the target market.