Agency for international project management of online projects

As Agency for international project management we support your company in structuring and coordinating online projects such as websites, online stores or apps. Tasks, deadlines, resources, budgets and team members are realized by our project management Centrally managed and controlled. Taking into account the local requirements of your target markets, we accompany your internationalization on the road to success.

International project management of online projects

What can qwp do for your international project management?

What is meant by international project management?

Project management is the basis for realistic implementation, especially when a company is planning to internationalize. The focus here is on the planning, management, implementation, organization and control of an international project, which can be ensured by a project manager or an agency. Different methods can be used, which should be geared towards the company structures and the teams involved. In international online projects, it is very important to bring together all internal and external resources in the form of technology, expertise and people. Multilingualism and many years of experience are particularly valuable in this context. As an agency for international project management, qwp brings these requirements to a collaboration.

Why is project management so important in internationalization?

Every single employee involved in the project, whether external or internal, makes a valuable contribution to its implementation. Without project management, these employees would only provide a piece of the puzzle for success without clear objectives and deadlines, which may not become a whole. Realizing an international project without project management is like a ship without a rudder. Only the planning and conception, the clear distribution of tasks, the ongoing communication, the problem management, the time schedules and finally the success control by the responsible project manager or by the agency in charge guarantee the successful implementation of an international online project. With qwp, you can limit risks and achieve your project goals within the planned time and budget.

Tasks in international project management

Services & tasks in project management

Which services must be combined in international project management?

The variety of tasks and services involved in implementing international projects presents many companies with insurmountable challenges that even a recruitment offensive (international staffing) could not solve. Services such as brand development, social media marketing, content marketing, email marketing, search engine optimization and marketing, website hosting and development, analytics and monitoring, press and public relations, crisis communication, website creation, video creation and editing or graphic design can all be part of a project that aims to successfully establish itself on international markets. What internal Human Resources is not available, must be added externally at a high level. With well-structured project management, internal and external teams (services) can be brought together, managed and controlled in a targeted manner.

What tasks does international project management involve?

The tasks in project management are based on the desired objective. Core requirements include budget planning, staffing teams and appointing responsible persons, scheduling a project, preparing cost estimates and offers, organizing communication within the team and the project, planning and conducting meetings, constantly monitoring all processes and monitoring deadlines, reporting to the company, assessing potential risks and solving problems accordingly as well as reviewing project results. This challenge can be met by a well-trained project manager. Alternatively, it is worth hiring an agency that has the personnel resources and knowledge of international markets to guide the project with expertise.

Jira & Confluence

What are Jira and Confluence?

How can Jira be used for international project management?

Jira is a tool developed by the Australian company Atlassian to support agile project management with useful functions. Scrum Boards and Kanban Boards are available within the software, which can be used by different teams and managed centrally. Thanks to the clear status reports, the current status of a project can be viewed and tracked at any time. By assigning tasks to teams and members, international project management is clearly mapped and thus taken to a higher level. Real-time performance reports help to identify emerging problems at an early stage and initiate appropriate countermeasures. By assigning different rights, administrators or the project manager can precisely define the areas of responsibility. Thanks to plug-ins, additional functions can be integrated and adapted precisely to a company's requirements. All in all, the use of Jira promotes transparency, flexibility and the flow of information within a project. The tool is free of charge for a small number of users; for larger projects, it is worth investing in the premium version.

How can Confluence be used for international project management?

Confluence also comes from Atlassian and is defined as wiki software that companies can use primarily to create documentation. The tool can be used as part of international online projects to communicate tasks and their descriptions, for document management or even as an intranet for knowledge management. For project management, Confluence can be combined with Jira, making work on a project even more transparent. By using online comments and mentions, the upload and download of documents, templates and templates for content and the assignment of roles and rights, Confluence supports project work in many ways. Thanks to its multilingualism, the tool provides valuable support for teams and employees working together on international projects. The cost of Confluence is based on the number of users.

International web projects

Special features of digital projects

Are there local differences and differentiated customer behavior in international projects?

The challenge with international web and app projects is to precisely analyze the target market. Entering a market on the basis of experience from the domestic market can have devastating consequences for your own product or service. The basis for this is a comprehensive target group analysis. This results in a company and customer approach geared to the market. As purchasing behavior can also vary from country to country, experience from comparable projects and sectors can be used. On the other hand, new data can be collected and evaluated, e.g. through user tests. The recommended approach for analyzing the target market depends on the company in question, the product or service and, of course, the local characteristics of the market. For example, an in-depth analysis may be useful for Asian and African markets, which is not necessary for neighboring European countries.

Use of native speakers and local experts

The most common source of error with international website and app rollouts is the lack of native speakers and local experts. Many companies assume that knowledge of a language is sufficient to align a web project to a new target market. Incorrect terminology is quickly used in the translation. On vacation, a strange translation on a menu or when withdrawing money from an ATM often causes amusement. When shopping online, however, an incorrect or misleading translation can irritate potential customers and prevent conversions and purchases. Local language usage with all its particularities can only be represented by a native speaker. Local experts who have extensive knowledge of the target market can provide valuable input and insights that drive successful internationalization. The combination of in-house expertise and external knowledge guarantees a successful project with which everyone is satisfied in the end.

Tips & Best Practice

Tips for international project management

Tips for international collaboration in project management

The project manager has a key role to play in internationalization. With competence, flexibility and a high level of understanding for cultural differences, they must fulfill their leadership role. They must pay particular attention to the initial phase in which the processes are set up. Even managing a project team at just one location is not always easy for project managers. It becomes even more difficult when team members from different countries and time zones and with completely different cultural backgrounds come together. Leading an international project team effectively is a challenge for the project manager, but it also offers many advantages. For example, different time zones open up the opportunity to work on the project around the clock and thus increase effectiveness. Of course, this requires good communication and a transparent flow of information. When putting together the teams, the project manager must develop a feeling for what will move the project forward most quickly.

Best practice for international cooperation in project management

Our experience from various international and interdisciplinary projects has shown that there are best practice methods for project management. For example, comprehensive communication with everyone involved in the project has proven its worth. In regular virtual team meetings, not only is the current status of work discussed, but potential risks can also be ruled out at an early stage. An important learning from previous projects was that everything should be recorded in writing. This is primarily for control purposes, but also to ensure that actions and steps can be traced. A high degree of flexibility is required in agile project management if time, resources and budget need to be adjusted. Concluding the project with a review and evaluation should be in the interests of everyone involved.