Agency for UX Writing and Content Design in Germany

As an agency for UX writing and content design in Germany we support companies in integrating this discipline as an integral part of their agile product development to integrate. Due to the close Interaction between UX writers, UX/UI designers, developers and product owners arise Digital products with an intuitive user journey. This means for you: Satisfied users and higher conversions - whether for your website, app or online store. Would you like to find out more about UX writing - and how it differs from traditional copywriting? On this page you will find lots of details and information about this exciting, still young field of work.

UX WRITING & CONTENT DESIGN

How holistic user experience can grow

UX writing: the invisible hero of user experience

Without texts, apps and websites would only consist of design elements such as lines, areas and symbols. Only language makes digital products truly usable. Good microcopy is clear, unambiguous and dialogical, matching the user interface. But text not only complements the design and functionality, it can also convey the values of your brand.

Tone of voice: defining the brand voice

When it comes to design, the choice of images, colors and fonts determines which emotions are conveyed. Sepia photos stand for nostalgia, we associate blue with calm, relaxation and clarity, sans serif fonts appear modern. The tonality of the text determines the effect: casual or formal, relaxed or enthusiastic, authentic and approachable or professionally distanced. Only when visual language, layout and text form a unit can a holistic content experience be achieved.
An eye-catching red button with the call-to-action "Buy now" has a different effect than a blue link with the text "Learn more". In the cookie banner, a small illustration and an "I like cookies" instead of the "Accept all" button can humorously help to overcome the click, which is usually perceived as unnecessary. And an elaborately designed 404 page with creative text such as "This page is on coffee break" prevents visitors from becoming frustrated with the error message in the first place.
We develop a tone of voice for you that matches your brand or corporate design. If required, we can also work with you to create terminology or support you in implementing gender-sensitive language.

UX writing for software applications

How does UX writing for websites, apps and online stores work?

What needs to be considered when writing UX and designing content for websites?

Digital texts are not read word for word like printed books, but scanned. This is the result of various studies that have analyzed people's eye movements when viewing web content. For example, users' eyes lingered on the first line and then jumped directly to a paragraph further down.
This is why a well thought-out information architecture with a logical structure of content is so important for a website. This starts with the navigation: Visible navigation or burger menu? Flat or deep page structure? How many menu items are there? How are they named? All these questions need to be answered. Content design is about the conceptual and visual design of this digital content. On the subpages, a sensible internal structure with subheadlines, paragraphs and bulleted lists helps to cluster the content so that it can be quickly grasped by the reader. White space leaves room to process and internalize what has been read.

What needs to be considered when writing UX for stores and booking portals?

In an online store or a booking portal for hotels, travel or restaurants, for example, users are also customers. That is why the focus of UX writing for online stores is on guiding the user safely through the ordering or booking process. If information is missing or the ordering process itself is not transparent, the user will abandon the purchase out of uncertainty. On the other hand, clear and transparent messages can increase conversions and therefore order completion. Clear wording is particularly important for buttons: after all, the user wants to know whether they are only adding something to the shopping cart with the next click or whether they are already placing the order. Clear formulations such as "Add to shopping cart", "Book now" or "Checkout" help the user to reach their goal - and the store to make more sales.

What should I bear in mind when writing UX for apps?

Short, clear, compact: UX copywriting for apps is all about text length. The viewport of smartphones is small and should be used as effectively as possible. UX writers need to guide the user through the app in just a few words and ensure a positive user experience. Even on the narrow smartphone display, all information should be intuitive and everything important should be recognizable and, above all, understandable at first glance. This is why many software applications rely on icons and animations that visually clarify the short text. For example, happy emojis or green ticks confirm the success of an action, while red crosses or sad smileys signal failure. In this case, a measure or alternative should be suggested to the user so that they want to continue using the app.