From operating frustration to joy of use
Agency for UX optimization and usability testing
Our expertise:
- Professional know-how in User experience optimization
- Usability testing for Websites, apps and e-commerce shops
- Holistic UX support by our team of experts
It's not easy to stand out in a sea of digital offerings. But with the right user experience (UX) you can not only make big waves, but also conquer entire oceans. As Agency for user experience and usability testing we support you in creating the perfect surfboard for the digital world. Supported by Usability testing we accompany you step by step in the UX optimization of your digital products - for happy users and high conversions.
"UX optimization is a process that never ends. Usability testing helps us with this: it not only shows us what works, but above all where we can improve."
Managing Director
OPTIMIZE, TEST, CONVINCE: USER EXPERIENCE AND USABILITY TESTING
Usability: the art of digital navigation
What is meant by usability and user experience?
Imagine entering a store and everything looks familiar. The aisles are well structured, the shelves are clearly labeled. The products are attractively presented and you can immediately find what you are looking for. Payment is also quick and easy. It is precisely this seamless and positive experience that we want to transfer to the digital world and implement for your website or app.
The digital world is developing rapidly. With this development, the demands on digital products are also increasing. Today, people expect intuitive, fast and seamless digital experiences. User experience (UX) refers to a person's overall experience and emotions when using a digital product or service. The easier and more intuitive it is to interact with user interfaces, the better the user experience.
At qwp, we help companies to create user-friendly products that are not only functional but also aesthetically pleasing. Through usability testing, we gain valuable insights into how end users perceive and use a product. This data shows us where there is a need for optimization.
COMPETITIVE ADVANTAGE USABILITY
8 advantages of UX and usability testing
- Strengthen customer loyalty: An intuitive user interface increases user satisfaction and promotes longer dwell times and return rates.
- Optimized conversion rates: A better user experience can convert more visitors into paying customers.
- Efficient problem solving: Usability testing allows you to identify weaknesses at an early stage and tackle them before they become major challenges.
- Reduced development time: Recognizing usability problems at an early stage can shorten the development cycle and thus save costs.
- Competitive advantage: An outstanding user experience sets you apart from the competition and positions your brand as an industry leader.
- First-hand feedback: Usability testing gives you direct insight into the needs and expectations of your target group - indispensable knowledge for product development.
- Sustainable brand loyalty: A positive user experience is remembered and promotes loyalty to your brand.
- Reduction of support costs: A user-friendly platform leads to fewer customer inquiries and complaints, which means you can save resources in customer support.
What can qwp support in the area of user experience and usability testing?
As an agency for user experience and usability testing, we concentrate on focusing on the needs of your customers. Through targeted user tests, we identify potential stumbling blocks in your digital offering, e.g. in the design of touchpoints, the structuring of content or the intuitiveness of navigation. We pay particular attention to the optimization of clickflows in order to provide users with a smooth and intuitive path through your platform or app. In this way, we ensure that every click brings the user closer to their goal - without detours.
For usability testing, we first carefully select test subjects that represent your target group. Our UX team then sets up the test environment professionally and defines clear tasks that reflect the typical use cases of your digital product. In this controlled environment, the test subjects navigate through your platform, store or app. Using targeted methods and state-of-the-art technologies, we can then gather valuable user feedback. Based on these findings, we can identify the need for optimization. Together with you, we then transform your digital product into a digital experience that not only impresses, but also makes your customers happy.
HOW OUR user experience professionals work
8 tips for effective usability testing
- Define clear goals: Concrete and measurable priorities should be set for testing. Certain aspects of the platform or app should be highlighted in order to optimize the user experience in a targeted manner.
- Involve real users: The target group provides the most authentic and valuable feedback. A wide range of experience values can be generated through different user profiles.
- Varying test methodsVarious approaches, such as A/B tests, think-aloud methods and eye-tracking, enable a comprehensive perspective and detailed results.
- Test iteratively: Usability testing should be seen as an ongoing process - according to the principle: test, improve, repeat.
- Simulate user journeys: Recreating real scenarios that users experience in everyday life is essential in order to identify potential challenges.
- Use quantitative data: Objective and data-based insights are gained by collecting and analyzing user behavior with the help of tracking tools.
- Take feedback seriously: All feedback - positive or negative - offers valuable optimization potential and brings the product closer to the user's needs.
- Evaluate in a team: An interdisciplinary team provides different perspectives on the digital product. This diversity can improve the user experience for everyone.
What methods are there for usability testing?
At qwp, we rely on various methods in usability testing to make your digital product a complete success. A proven procedure in user tests is the Think-Aloud-Method. Test participants are asked to speak their thoughts out loud while interacting with the digital product. This direct insight into the user's thoughts enables us to understand why certain decisions are made. In addition, we use state-of-the-art technologies that capture every interaction and reaction, no matter how small. For example, we can track gaze patterns, mouse movements and clicks, giving us detailed knowledge of real user behavior.
Another effective approach is the A/B testing. In a direct comparison, two versions of a website or app are tested to find out which is better received by users. This comparative method can be used for complete platforms and layouts as well as for individual elements such as call-to-actions and headlines. By comparing the traffic for these two versions, we can find out which of the two variants leads to better conversion rates, longer dwell times or other desired actions. This A/B comparison allows us to make data-based decisions and customize your digital product even more to the needs of your target group.
In cooperation with specialized partner agencies, we also offer high-precision Eye tracking on. This method allows us to track the test subjects' eye movements in real time. In this way, we can analyze which areas on a website or in an app receive the most attention. This provides valuable insights into intuitive user guidance and helps to optimize the design and placement of content.
Usability testing tools
5 tool recommendations for usability testing
- Hotjar visualizes where users click and scroll. The tool offers heat maps and session recordings for detailed analysis of user behavior.
- UserTesting is a platform on which companies can receive direct feedback from their target group. It shows interactions in real time and provides valuable insights into the user experience.
- Lookback.io specializes in remote usability tests so that users can be observed in their natural environment. The tool provides detailed recordings of these sessions.
- Crazy Egg visualizes click patterns and analyses engagement. Heat maps and scroll maps can be used to find out which areas of a website receive the most attention.
- Optimal Workshop offers methods such as card sorting and tree testing. These help companies to optimize the information architecture of their website.
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FAQ
Frequently asked questions
1 Why is UX so important?
2. what does usability testing cost?
3. can I test without professional help?
4 How long does a usability test take?
YOUR contact
We've got the perfect solution for you
Your users are our priority: in every piece of text and at all touchpoints, across the globe. We help you improve the user experience of your mobile apps, websites, or online stores and scale your products and content globally.
Brendan Reiswich
Business Development Manager
Phone: +49 30 31193987
